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NACCHO Recap
By The Numbers
Project Description
Campaigns
Partnership Announcement
Landing Page
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NACCHO Recap
By The Numbers
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Project Description
Through the increasing COVID-19 and routine coverage among adolescent project, the National Association of County and City Health Officials (NACCHO) will support Teall Properties Group (TPG) to create new messaging and utilize channels for national and local communication campaigns to promote confidence in and access to COVID-19 and routine vaccines for adolescents through partnership with the National Federation of State High School Associations (NFHS). Primary project activities and goals include reaching middle school and high school administrators via email marketing; a collaborative social media campaign conducted by NFHS and NACCHO; NACCHO involvement in the National Athletic Director Convention; and recognition in NFHS’s monthly publication. The high school sports marketing firm, Teall Properties Group (TPG), will manage and facilitate all aspects of the relationship (i.e., including all-inclusive activation, staffing for onsite events, collateral, creative, etc.) between NACCHO and NFHS over the course of the project.
Campaigns
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Partnership Announcement
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Landing Page
NACCHO and TPG developed a landing page where all campaign traffic will be directed.
URL was purchased for page: www.teenvaxmatters.org
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NFHS Assets
"The Voice" Emails
"The Voice" Email Impressions
High School Today
Social Media Calendar
Social Media Calendar
Social Media Impressions
National Athletic Directors Conference
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NACCHO Recap
NFHS Assets
"The Voice" Emails
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"The Voice" Email Impressions
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High School Today
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Social Media Calendar
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Social Media Calendar
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Social Media Impressions
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National Athletic Directors Conference
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NFHS Network Assets
Network Data
NFHS Network Pre-Roll
NFHS Network Emails
NFHS Network Email Impressions
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NACCHO Recap
NFHS Network Assets
Network Data
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NFHS Network Pre-Roll
14-million video pre-roll impressions
- October 2023 - 1,538,875
- November 2023 - 2,418,945
- December 2023 - 2,680,064
- January 2024 - 2,785,548
- February 2024 - 3,076,599
- March 2024 - 20,921
- April 2024 - 16,313
- May 2024 - 133,830
- June 2024 - 303,418
- July 2024 - 2,995
- August 2024 - 746,051
- September 2024 - 321,256
- October 2024 - 432,697
YTD Total: 14,477,512
NFHS Network Emails
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NFHS Network Email Impressions
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Local Activations
Activation Timeline
MHSAA Football Championships
The Classic at the Damien
Lady Tiger Classic
Gering vs Scottsbluff
California Relays
College Station Cougar Relays
Carlos Akers Invitational
Leonardtown Track Meet
MHSAA Softball Championships
Community Soccer Event
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NACCHO Recap
Local Activations
Activation Timeline
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MHSAA Football Championships
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The Classic at the Damien
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Lady Tiger Classic
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Gering vs Scottsbluff
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California Relays
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College Station Cougar Relays
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Carlos Akers Invitational
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Leonardtown Track Meet
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MHSAA Softball Championships
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Community Soccer Event
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NACCHO Recap
Survey
Survey Overview
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Survey Results
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