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Naismith Foundation | NFHS Partner Proposal2
Naismith Foundation | NFHS Partner Proposal2

NFHS Mission:

The National Federation of State High School Associations (NFHS) serves its members by providing leadership for the administration of education-based high school athletics and activities through the writing of playing rules that emphasize health and safety, educational programs that develop leaders, and administrative support to increase opportunities and promote sportsmanship.

NFHS Overview

The NFHS is the national leader and advocate for high school athletics, and an authentic, trusted source of influence to those whom they serve.


The NFHS is uniquely qualified to help the Naismith Foundation reach the NFHS high school space across the country with one scalable partnership.


  • Serves:
    • 50 member state associations, plus the District of Columbia
    • 19,500 high schools
    • 1.5M high school coaches/athletic directors/administrators
    • 8M high school athletes
    • 16M parents 


  • Provides online education for high school coaches, officials, students, parents, speech and music leaders through the NFHS Learning Center


  • Establishes playing rules for high school sports and provides guidance on national issues


  • Ensures that all high school students have an opportunity to enjoy healthy participation, achievement and good sportsmanship in education-based activities


High School Basketball By the Numbers 

The NFHS is uniquely qualified to help a national basketball foundation reach key influencers in today's high school basketball programs and their fan bases. These numbers include boys & girls programs in the U.S.   


National Reach & Impact:

  • Over 939,000 annual participants in high school basketball
  • Almost 37,000 high schools boast a boys and girls basketball program. 
  • 164,000+ high school basketball coaches and AD's in the US

  Data Source: 2018-19 NFHS High School Athletics Participation Survey

The Value of High School Athletics




executives participated in
high school athletics.

- Fortune Magazine

High school athletes have
higher grades, lower dropout
and attend college more
often than non-athletes

- Women's Sports Foundation Survey

Student-athletes have a
higher grade point average
(2.84) than non-athletes (2.68)
and are absent fewer days.

- Minnesota High School Athletic Association


Nearly 7 out of 10 Americans say high school sports teach students lessons about life that they can’t learn in a classroom. 9 out of 10 believe high school sports contribute to the health and fairness of participants.

- USA Today

Why Brands Should Partner with High School


Source: Turnkey Sports & Entertainment    

Our Impact

Simply put, we create connections between corporate partners and the natl. high school basketball space while supporting high school athletics at the community level.

We are "National to Neighborhoods!"

Naismith Foundation | NFHS Partner Proposal2

Naismith Foundation National Partnership Proposal

Partnership Objectives

Our partners agree to strategic programs that are customized to meet specific business objectives and target key decision makers, influencers and consumers. Our formula for building and maintaining successful partnerships:


  • Nationwide reach
  • Focused targeting capabilities as needed
  • Customized packages
  • Program development
  • Single point of contact


NFHS Digital Inventory

NFHS Digital Offerings include:

  • Email
  • Social media posts/campaign
  • Pre-roll video on continuing education platform
  • NFHS Awards
  • Website corporate partner recognition

NFHS Key Digital Statistics



6.7 million

Annual Page Views










Social Media


  • Current Twitter Followers = 35,900 
  • Current Facebook Followers = 18,563
  • Current Instagram Followers =  3,668


Proposed Participation:


Three (3) posts on all 3 platforms prior to your December event, promoting the event, how to participate and get involved, content schedule TBD.

The NFHS Learning Center at delivers curriculum that serves 2 million high school coaches, officials and administrators in all sports each year. 


Proposed Participation:

  • One (1) :15 or :30 pre-roll video advertisement preceding 50,000 free, and required courses viewed annually by basketball coaches seeking national certification 




    Sport Specific Direct Mail 

    The NFHS maintains a mailing list of high school influencers, including athletics directors and head, assistant basketball coaches.  


    Proposed Participation:

    • One (1) direct mail piece sent to athletics directors and head basketball coaches in the NFHS mailing list = 164,000+
    • All associated costs of this mailing to be the incremental responsibility of partner


    High School Today

    The NFHS’ signature publication is High School Today. 


    Publication Schedule:

    • Eight (8) monthly publications per school year, September-May 
      • One (1) monthly combo issue serves December/January


    Monthly Circulation:

    • Print Magazine Version: 75,000+ 
    • eBook Version: 1.4M+



    • Athletic Directors, Coaches, Officials, Parents, Principals, Superintendents, School Board Presidents, NFHS Member State Associations, and Media


    Proposed Participation:

    • One (1) full-page color ad in two (2) annual issues of High School Today prior to your December event, provided to Partner in both print and e-book versions 


    Naismith Foundation | NFHS Partner Proposal2

    NFHS Partnership Summary

    This proposed NFHS partnership will enable the Naismith Foundation to activate against the following NFHS assets:  



    • Social Media: Three (3) posts on all 3 NFHS social platforms promoting the December event = Over 58,000 followers
    • One (1) :15 or :30 pre-roll video advertisement preceding free, required courses viewed annually by basketball coaches seeking national certification for three months = Sept., Oct., November.  Reach 50,000 basketball coaches
    • One (1) direct mail piece sent annually to athletics directors and head basketball coaches in the NFHS mailing list = 164,000+ basketball coaches and AD's.  Reach America's "HS Basketball Decision Makers"
    • One (1) full-page color ad in two (2) Fall issues of High School Today, both print and e-book versions targeting coaches and AD's = Reach 1.4M digitally and 78,000 with the print version. 


    Total reach = Over 1.75 million high school influencers at NFHS member high schools with one buy and one contact!  


    Grow with Us!

    Troy Hartmann

    Director of National Sales