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OSSAA Marketing Preview
OSSAA Marketing Preview

Why High School?

  • Partnership with the community
  • Access to fans, students, student-athletes, and parents in a setting where they are receptive to engagement and messaging
  • Corporate investments go right back into the schools and communities
  • Ability to have both a state-wide impact and target specific communities
  • Proven return on your investment

The Value of High School Athletics

 

 

 

executives participated in
high school athletics.

- Fortune Magazine

High school athletes have
higher grades, lower dropout
rates
and attend college more
often than non-athletes

- Women's Sports Foundation Survey

Student-athletes have a
higher grade point average
(2.84) than non-athletes (2.68)
and are absent fewer days.

- Minnesota High School Athletic Association

 

Nearly 7 out of 10 Americans say high school sports teach students lessons about life that they can’t learn in a classroom. 9 out of 10 believe high school sports contribute to the health and fairness of participants.

- USA Today

Why Brands Should Partner with High School

 

Source: Turnkey Sports & Entertainment    

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OSSAA Overview

 

 

484
High Schools

209,000+
High School Students

24
State Championship Events

389,896
Championship Events Attendance 

High School Locations Map

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Official Partner

Designated as an official corporate partner of the OSSAA

  • Logo and link on OSSAA's website
  • Approved use of OSSAA marks
  • Official Partner & Proud Supporter of Oklahoma High School Athletics
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OSSAA Key Digital Statistics

 

Website

Over 4,200,000

Annual Views

Twitter

Over 26,000

Followers

Facebook

Over 18,000

Page Likes

OSSAA Website

Partner will be uniquely integrated into the web pages on OSSAA.com & OSSAARankings.com (site used by coaches and administrators to report scores, stats, and rankings).

  • Web Banner Advertisements w/ an annual impression goal. 

Social Media Promotions (Examples)

Teacher/Coach Takeover:

OSSAA social story posts on Facebook (16K+ followers) and Twitter (27K+ followers). Messaging to be used in between teacher/coach posts.

 

Trivia Tuesday:

Social campaign to activate OSSAA followers using Academic Bowl trivia questions.

 

Educator Spotlight:

Monthly posts on Facebook (16K+ followers) and Twitter (26K+ followers) highlighting educators and their testimonials to teaching.

OSSAA Direct Emails

The OSSAA has the ability to distribute strategic, timely, and direct information to key decision makers at member schools:

  • Sport Specific
    • Ability to choose which sports & schools.
  • Decision Maker Focused
    • The OSSAA database includes a combination of various decision makers. We are able to segment your message to coaches, athletic directors, superintendents, etc.
  • Over 12,000 Email Addresses

 

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Stream Live & On Demand High School Sports

The NFHS Network is the nation's largest media and marketing company  exclusively dedicated to streaming live and on-demand high school sports. 

 

  • The NFHS Network delivers 95% of all high school video content while streaming a projected 900,000 annual events, including 27 different regular season and postseason sports, and other high school activities.

 

  • NFHS Network viewership is based on an affordable subscription model that gives subscribers "anytime, anywhere" viewing capabilities across all smartphones, tablets, computers, and connected devices.

 

 

 

 

 

Oklahoma Users

Age Demographics:

  • Adults 35 - 54 (43%)
  • Adults 55+ (29%)
  • Adults 18 - 34 (28%)

 

Gender Demographics:

  • Male (62%)
  • Female (38%)

 

Viewership:

  • Users: Over 190,000 total users
    • Average person spends 67 minutes on site
  • Sessions: Over 575,000 total sessions

 

*Users: The number of people who were active for longer than 1 minute

*Sessions: The number of times a user watched an event

  

NFHS Network Events

 

Regular Season:

  • 65% of these events will be regular season games produced by individual schools

 

Post Season:

  • 35% of these events will be post season games produced by the state associations

Broadcast Advertising Opportunities

 

Regular Season:

  • :15 pre-roll or mid-roll video impressions

     

      Post Season:

      • :15 pre-roll video impressions
      • :30 in-game commercials 
      • In-Game billboards
      • In-Game features
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      Friday Night Football Tour

      Partner will have a presence at select games during the regular season and the playoffs. The OSSAA will work with partner to establish the Tour schedule.

      • The partner will have a total of six games on the schedule (Each can be focused on a designated market.)
      • A Tour stop will include:
        • Signage presence at the games
        • Minimum two (2) PA announcements during each game
        • Sponsor t-shirt toss promotion at all games played at a school's home field - Home team's cheerleaders will throw out t-shirts to the crowd after every home team touchdown.
        • Official game-ball delivery by a partner representative. On-field presence will include a PA and video-board presence (where available)
      • OSSAA will promote the Tour with social media posts and a presence on the official website
      • Each of the six Tour stops will include a $500 donation to the home schools (when played at a home site location)
      • On-field check presentation opportunity will be included.
      • Schools hosting the Tour stops will promote partner's involvement on their social media outlets (where available).
      OSSAA Marketing Preview

      All-Sport Championships

      Fall, Winter & Spring Sports 

        • Fall Sports Seven (7) include:
          • Girls Volleyball
          • Fast Pitch Softball
          • Fall Baseball
          • Boys & Girls Cross Country
          • Spirit - Cheer & Game Day
          • Football
        • Winter Sports Six (6) include:
          • Boys & Girls Basketball
          • Boys & Girls Swimming
          • Boys & Girls Wrestling
        • Spring Sports Ten (10) include:
          • Baseball
          • Slow Pitch Softball
          • Boys & Girls Tennis
          • Boys & Girls Track & Field
          • Boys & Girls Golf
          • Boys & Girls Soccer

      All-Sport Elements

      Branding: Digital or Static signage at venues.

      In-Game Messaging: Public address announcements (:15-:20) during all championship games where available.

      Print: Advertisement in the program that is kept as memorabilia.

       

      Softball

      Championships

      Rounds: Quarterfinals, Semifinals, & Finals

      Location: USA Softball 

      Attendance: Over 47,500

      Participants: Over 1,280 Student-Athletes representing 56 Schools/Communities

      2024 Dates: 

      • Fast Pitch
        • Class 3A-B Oct. (1st week)
        • Class 6A-4A Oct. (2nd week)
      • Slow Pitch
        • Class 6A-A May (1st week)

       

       

      Football Championships

      Locations:

      6A - C @ University of Central Oklahoma

      Attendance: Over 65,300

      Participants: Over 1,600 Student-Athletes representing 24 Schools/Communities

      2024 Dates: Dec. 5th - Dec. 14th

      Total: 12 Football Championship Games

      Football Opportunities

       

      • Branding: Logo & messaging displayed on videoboard and static signage.
      • In-Game Messaging: Public address announcements (:15-:20) during all championship games where available.
      • In-Game Promotion: Contest or Recognition of Element
      • Social Media: Posting and/or Promotion

      Wrestling Championships

      Events: Dual State & State

      Locations:

      Dual State 3A - 6A @ Stride Center (Enid)

      State 3A - 6A @ Jim Norick Arena (State Fairgrounds)

      Attendance: Over 27,600

      Participants: Over 840 Student-Athletes representing 168 Schools/Communities

      2024 Dates: 

      Dual State Feb 9 & 10
      State Feb 22 -24

       

       

       

       

       

      Basketball Championships

      Rounds: Quarterfinals, Semifinals, & Finals

      Locations:

      6A & 5A @ Lloyd Noble Center (Oklahoma University)

      4A - Single A @ Jim Norick Arena (State Fairgrounds)

      Attendance: Over 115,000

      Participants: Over 1,600 Student-Athletes representing 112 Schools/Communities

      2024 Dates: 

      Class A & B Feb 28 - March 2
      Class 2A - 4A March 5 - March 9

      Class 5A & 6A March 6 - March 9

       

      A total of 98 games hosted (Boys & Girls).

      Quarterfinals: 56 games

      Semifinals: 28 games

      Finals: 14 games

       

       

       

      Basketball Opportunities

      You can receive the following at the OSSAA Boys & Girls Basketball State Championships:

      • Branding: logo & messaging displayed on the TV-visible courtside LED signage during all championship games
      • In-Game Messaging: Public address announcements (:15-:20) during all championship games where available.
      • On-Court Promotion: contests will take place during halftime of select games, shown on the video board
      • Print: Advertisement in the basketball championship program

      Track & Field Championships

      Locations:

      4A & 3A located in Tulsa Metro Area

      • Catoosa High School

      6A, 5A, 2A, A & B located in OKC Metro Area 

      • Western Heights High School

      Attendance: Over 18,400

      Participants: Over 1,300 Student-Athletes representing ~60 Schools/Communities

      2024 Dates:  

      • Class A - 4A May 3 - May 4
      • Class 5A & 6A May 10 - May 11

       

       

       

      Baseball Championships

      Rounds: Finals

      Locations:

      6A & 5A located in Tulsa Metro Area (2 Games)

      • Championship Games - ONEOAK Field (MiLB - Drillers)

      4A - B located in OKC Metro Area (5 Games)

      • Championship Games - Bricktown Ballpark (MiLB - OKC)

      Attendance: Over 23,100

      Participants: Over 1,100 Student-Athletes representing 56 Schools/Communities

      Dates:  

      • Class A & B May 2 - May 4
      • Class 6A - 2A May 9 - May 11

       

      A total of 49 games hosted throughout the duration of the state tournaments.

      Quarterfinals: 28 games

      Semifinals: 14 games

      Finals: 7 games

      OSSAA Additional Activities

      Year Round

      • Music
        • Orchestra
        • Marching - Battle of the Bands
      • eSports

       

      Winter

      • Academic Bowl

        

      Spring

      • Speech & Debate
      • Jazz Band
      OSSAA Marketing Preview

      OSSAA Direct Emails

      The OSSAA has the ability to distribute strategic, timely, and direct information to key decision makers at member schools:

      • Over 12,000 Email Addresses
        • The OSSAA database includes a combination of various decision makers. We are able to segment your message to coaches, athletic directors, principals, superintendents, etc.
      • Sport Nutrition Game Plan (SNGP)

       

      OSSAA Meeting Opportunities

      3-5 minute program directly communicating with administrators and coaches in the following ways:

       

      Virtual Sport Webinars: Meetings for coaches and administrators to review rules for each individual sport. 

       

      Coach the Coach: Annual training at Coaches Clinic, meetings required by member school administrators.

       

      AD Conference: Annual meeting in June attracting over 180 ADs from across the state.

      Manual Inserts

      Winter & Spring Sports: 

      Boys & Girls Basketball
      Boys & Girls Swimming
      Boys & Girls Wrestling
      Baseball
      Slow Pitch Softball
      Boys & Girls Tennis
      Boys & Girls Track & Field
      Boys & Girls Golf
      Boys & Girls Soccer

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      Investment Options

      Contact Kyle Barnard to inquire.