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OSSAA Marketing Preview

Partnership with the community
Access to fans, students, student-athletes, and parents in a setting where they are receptive to engagement and messaging
Corporate investments go right back into the schools and communities
Ability to have both a state-wide impact and target specific communities
Proven return on your investment

The Value of High School Athletics

executives participated in
high school athletics.

- Fortune Magazine

High school athletes have
higher grades, lower dropout
rates and attend college more
often than non-athletes

- Women's Sports Foundation Survey

Student-athletes have a
higher grade point average
(2.84) than non-athletes (2.68)
and are absent fewer days.

- Minnesota High School Athletic Association

Nearly 7 out of 10 Americans say high school sports teach students lessons about life that they can’t learn in a classroom. 9 out of 10 believe high school sports contribute to the health and fairness of participants.

- USA Today

OSSAA Marketing Preview

Designated as an official corporate partner of the OSSAA

Logo and link on OSSAA's website
Approved use of OSSAA marks
Official Partner & Proud Supporter of Oklahoma High School Athletics

OSSAA Marketing Preview

Partner will be uniquely integrated into the web pages on OSSAA.com & OSSAARankings.com (site used by coaches and administrators to report scores, stats, and rankings).

Web Banner Advertisements w/ an annual impression goal.

Teacher/Coach Takeover:

OSSAA social story posts on Facebook (16K+ followers) and Twitter (27K+ followers). Messaging to be used in between teacher/coach posts.

Trivia Tuesday:

Social campaign to activate OSSAA followers using Academic Bowl trivia questions.

Educator Spotlight:

Monthly posts on Facebook (16K+ followers) and Twitter (26K+ followers) highlighting educators and their testimonials to teaching.

The OSSAA has the ability to distribute strategic, timely, and direct information to key decision makers at member schools:

Sport Specific
- Ability to choose which sports & schools.
Decision Maker Focused
- The OSSAA database includes a combination of various decision makers. We are able to segment your message to coaches, athletic directors, superintendents, etc.
Over 12,000 Email Addresses

OSSAA Marketing Preview

The NFHS Network is the nation's largest media and marketing company exclusively dedicated to streaming live and on-demand high school sports.

The NFHS Network delivers 95% of all high school video content while streaming a projected 900,000 annual events, including 27 different regular season and postseason sports, and other high school activities.

NFHS Network viewership is based on an affordable subscription model that gives subscribers "anytime, anywhere" viewing capabilities across all smartphones, tablets, computers, and connected devices.

Age Demographics:

Adults 35 - 54 (43%)
Adults 55+ (29%)
Adults 18 - 34 (28%)

Gender Demographics:

Male (62%)
Female (38%)

Viewership:

Users: Over 190,000 total users
- Average person spends 67 minutes on site
Sessions: Over 575,000 total sessions

*Users: The number of people who were active for longer than 1 minute

*Sessions: The number of times a user watched an event

Regular Season:

65% of these events will be regular season games produced by individual schools

Post Season:

35% of these events will be post season games produced by the state associations

Regular Season:

:15 pre-roll or mid-roll video impressions

Post Season:

:15 pre-roll video impressions
:30 in-game commercials
In-Game billboards
In-Game features

OSSAA Marketing Preview

Partner will have a presence at select games during the regular season and the playoffs. The OSSAA will work with partner to establish the Tour schedule.

The partner will have a total of six games on the schedule (Each can be focused on a designated market.)
A Tour stop will include:
- Signage presence at the games
- Minimum two (2) PA announcements during each game
- Sponsor t-shirt toss promotion at all games played at a school's home field - Home team's cheerleaders will throw out t-shirts to the crowd after every home team touchdown.
- Official game-ball delivery by a partner representative. On-field presence will include a PA and video-board presence (where available)
OSSAA will promote the Tour with social media posts and a presence on the official website
Each of the six Tour stops will include a $500 donation to the home schools (when played at a home site location)
On-field check presentation opportunity will be included.
Schools hosting the Tour stops will promote partner's involvement on their social media outlets (where available).

OSSAA Marketing Preview

Fall, Winter & Spring Sports

- Fall Sports Seven (7) include:
  - Girls Volleyball
  - Fast Pitch Softball
  - Fall Baseball
  - Boys & Girls Cross Country
  - Spirit - Cheer & Game Day
  - Football
- Winter Sports Six (6) include:
  - Boys & Girls Basketball
  - Boys & Girls Swimming
  - Boys & Girls Wrestling
- Spring Sports Ten (10) include:
  - Baseball
  - Slow Pitch Softball
  - Boys & Girls Tennis
  - Boys & Girls Track & Field
  - Boys & Girls Golf
  - Boys & Girls Soccer

Branding: Digital or Static signage at venues.

In-Game Messaging: Public address announcements (:15-:20) during all championship games where available.

Print: Advertisement in the program that is kept as memorabilia.

Rounds: Quarterfinals, Semifinals, & Finals

Location: USA Softball

Attendance: Over 47,500

Participants: Over 1,280 Student-Athletes representing 56 Schools/Communities

2024 Dates:

Fast Pitch
- Class 3A-B Oct. (1st week)
- Class 6A-4A Oct. (2nd week)
Slow Pitch
- Class 6A-A May (1st week)

Locations:

6A - C @ University of Central Oklahoma

Attendance: Over 65,300

Participants: Over 1,600 Student-Athletes representing 24 Schools/Communities

2024 Dates: Dec. 5th - Dec. 14th

Total: 12 Football Championship Games

Branding: Logo & messaging displayed on videoboard and static signage.
In-Game Messaging: Public address announcements (:15-:20) during all championship games where available.
In-Game Promotion: Contest or Recognition of Element
Social Media: Posting and/or Promotion

Events: Dual State & State

Locations:

Dual State 3A - 6A @ Stride Center (Enid)

State 3A - 6A @ Jim Norick Arena (State Fairgrounds)

Attendance: Over 27,600

Participants: Over 840 Student-Athletes representing 168 Schools/Communities

2024 Dates:

Dual State Feb 9 & 10
State Feb 22 -24

Rounds: Quarterfinals, Semifinals, & Finals

Locations:

6A & 5A @ Lloyd Noble Center (Oklahoma University)

4A - Single A @ Jim Norick Arena (State Fairgrounds)

Attendance: Over 115,000

Participants: Over 1,600 Student-Athletes representing 112 Schools/Communities

2024 Dates:

Class A & B Feb 28 - March 2
Class 2A - 4A March 5 - March 9

Class 5A & 6A March 6 - March 9

A total of 98 games hosted (Boys & Girls).

Quarterfinals: 56 games

Semifinals: 28 games

Finals: 14 games

You can receive the following at the OSSAA Boys & Girls Basketball State Championships:

Branding: logo & messaging displayed on the TV-visible courtside LED signage during all championship games
In-Game Messaging: Public address announcements (:15-:20) during all championship games where available.
On-Court Promotion: contests will take place during halftime of select games, shown on the video board
Print: Advertisement in the basketball championship program

Locations:

4A & 3A located in Tulsa Metro Area

Catoosa High School

6A, 5A, 2A, A & B located in OKC Metro Area

Western Heights High School

Attendance: Over 18,400

Participants: Over 1,300 Student-Athletes representing ~60 Schools/Communities

2024 Dates:

Class A - 4A May 3 - May 4
Class 5A & 6A May 10 - May 11

Rounds: Finals

Locations:

6A & 5A located in Tulsa Metro Area (2 Games)

Championship Games - ONEOAK Field (MiLB - Drillers)

4A - B located in OKC Metro Area (5 Games)

Championship Games - Bricktown Ballpark (MiLB - OKC)

Attendance: Over 23,100

Participants: Over 1,100 Student-Athletes representing 56 Schools/Communities

Dates:

Class A & B May 2 - May 4
Class 6A - 2A May 9 - May 11

A total of 49 games hosted throughout the duration of the state tournaments.

Quarterfinals: 28 games

Semifinals: 14 games

Finals: 7 games

Year Round

Music
- Orchestra
- Marching - Battle of the Bands
eSports

Winter

Academic Bowl

Spring

Speech & Debate
Jazz Band

OSSAA Marketing Preview

The OSSAA has the ability to distribute strategic, timely, and direct information to key decision makers at member schools:

Over 12,000 Email Addresses
- The OSSAA database includes a combination of various decision makers. We are able to segment your message to coaches, athletic directors, principals, superintendents, etc.
Sport Nutrition Game Plan (SNGP)

3-5 minute program directly communicating with administrators and coaches in the following ways:

Virtual Sport Webinars: Meetings for coaches and administrators to review rules for each individual sport.

Coach the Coach: Annual training at Coaches Clinic, meetings required by member school administrators.

AD Conference: Annual meeting in June attracting over 180 ADs from across the state.

Winter & Spring Sports:

Boys & Girls Basketball
Boys & Girls Swimming
Boys & Girls Wrestling
Baseball
Slow Pitch Softball
Boys & Girls Tennis
Boys & Girls Track & Field
Boys & Girls Golf
Boys & Girls Soccer

OSSAA Marketing Preview

Contact Kyle Barnard to inquire.

Why High School?

The Value of High School Athletics

Why Brands Should Partner with High School

OSSAA Overview

High School Locations Map

Official Partner

OSSAA Key Digital Statistics

OSSAA Website

Social Media Promotions (Examples)

OSSAA Direct Emails

Stream Live & On Demand High School Sports

Oklahoma Users

NFHS Network Events

Broadcast Advertising Opportunities

Friday Night Football Tour

All-Sport Championships

All-Sport Elements

Softball

Championships

Football Championships

Football Opportunities

Wrestling Championships

Basketball Championships

Basketball Opportunities

Track & Field Championships

Baseball Championships

OSSAA Additional Activities

OSSAA Direct Emails

OSSAA Meeting Opportunities

Manual Inserts

Investment Options